<p><img src="https://files.smashing.media/articles/how-turn-brand-strategy-into-visual-direction/how-turn-brand-strategy-into-visual-direction.jpg" alt=""/><br />
The greatest visual principles don&#8217;t start in Figma. They begin with the ideal questions. Check out the pre-concept phase of brand identity design, where teams research brand context, uncover covert presumptions with stakeholders, and turn shared direction into a visual structure before a single idea is produced.<br />
<br /> <a href="https://smashingmagazine.com/2026/07/how-turn-brand-strategy-into-visual-direction/" target="_blank">Source</a></p>
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