From Kickoff To First Principle: How To Turn Brand Name Method
The greatest visual principles don’t start in Figma. They begin with the ideal questions. Check out the pre-concept phase of brand identity design, where teams research brand context, uncover covert presumptions with stakeholders, and turn shared direction into a visual structure before a single idea is produced. Source

The greatest visual principles don’t start in Figma. They begin with the ideal questions. Check out the pre-concept phase of brand identity design, where teams research brand context, uncover covert presumptions with stakeholders, and turn shared direction into a visual structure before a single idea is produced.
Source
