<p><img src="https://files.smashing.media/articles/unmasking-magic-wizard-oz-method-ux-research/unmasking-magic-wizard-oz-method-ux-research.jpg" alt=""/><br />
The Wizard of Oz method is a proven UX research study tool that imitates genuine interactions to reveal genuine user behavior. Victor Yocco unpacks the core principles of the WOZ technique, explores advanced real-world applications, and highlights its distinct worth, including its relevance in the emerging field of agentic AI.<br />
<br /> <a href="https://smashingmagazine.com/2025/07/unmasking-magic-wizard-oz-method-ux-research/" target="_blank">Source</a></p>
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