# Unmasking The Magic: The Wizard Of Oz Approach For UX

- Link: https://tectonicsmediapublications.com/unmasking-the-magic-the-wizard-of-oz-approach-for-ux/
- Published: 2025-12-31T07:18:08+00:00
- Author: News Team

The Wizard of Oz method is a proven UX research study tool that imitates genuine
interactions to reveal genuine user behavior. Victor Yocco unpacks the core principles
of the WOZ technique, explores advanced real-world applications, and highlights 
its distinct worth, including its relevance in the emerging field of agentic AI.
[Source](https://smashingmagazine.com/2025/07/unmasking-magic-wizard-oz-method-ux-research/)

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