# The rise of China’s homegrown brand names– and why they

- Link: https://tectonicsmediapublications.com/the-rise-of-chinas-homegrown-brand-names-and-why-they/
- Published: 2026-02-15T03:45:37+00:00
- Author: News Team

< img src ="https://pi.tedcdn.com/r/talkstar-assets.s3.amazonaws.com/production/
talks/talk_145335/5a39cecb-2196-4ca4-8d30-dac064ce25e0/RogerHu_2024S-embed.jpg?u%
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=""> A generational shift is transforming organization in China, says customer professional
Roger Hu. He explains the young, enthusiastic business owners taking over family
organizations across the country, placing local Chinese business to emerge as ingenious
and internationally competitive giants.  [Source](https://www.ted.com/talks/roger_hu_the_rise_of_china_s_homegrown_brands_and_why_they_matter?rss=172BB350-0205)

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