How does the CARE model future-proof businesses against AI?

The CARE model future-proofs businesses by shifting the focus from selling information, which AI has made nearly worthless and easily accessible, to selling transformation through human-centric value. The model is designed around the four specific areas where AI falls short:

Content (C): While this includes the training videos and resources traditional to online courses, it is considered the most vulnerable part of the model because AI is “absolutely disrupting” the information industry. In the CARE model, content serves only as a foundation rather than the primary value proposition.
Accountability (A): AI can provide a plan, but it cannot ensure a person follows through or celebrate their wins. This component involves a human coach who holds clients accountable through scheduled calls, messaging, and emails to ensure they actually implement what they have learned.
Relationship (R): As AI makes it harder to know who or what to trust online, people are “craving community” and meaningful connections. This element focuses on facilitating a “tribe” or community where clients can support and collaborate with one another, something a chatbot cannot replicate.
Experience (E): This involves creating real-world, often in-person experiences—such as dinners, activities, or awards—that cannot be duplicated online or by AI. These experiences build deep loyalty and “clients for life”.

By moving away from a “race to the bottom” on pricing for information, the CARE model allows businesses to charge premium prices for depth and results. This approach leverages lived experience and identity change, which the sources argue are the only routes to real change that a chatbot cannot provide.