Get going with Shopping on YouTube

YouTube Shopping lets qualified Developers easily promote products from their own stores or other brand names throughout YouTube. Through YouTube Shopping, you can:

Connect your store to YouTube to feature your own products in your material.
Tag products from other brand names in your content.
Inspect your Shopping analytics in YouTube Analytics to view the efficiency of tagged products.

YouTube Shopping features consist of:

Your channel’s store
Products from your connected store shown in description and item shelf
Tagged products in your videos, Shorts, and live streams

Promote your own products

To promote your own products, like merch, on YouTube, you can:

Fulfill the eligibility criteria
Connect your store to YouTube
Tag products from your store to include them in your material

YouTube Shopping: Tag & Sell Products from Your Shop

Audiences in these locations can search and purchase your items throughout these surfaces on YouTube:

In your channel’s store
As products in video description
In a product shelf below your content
With the Shopping button on your material

Note: We show full item info to viewers based upon the nations of sale that the shop sets in Google Merchant Center. If the video is accompanied with a “Shipping Locations Minimal” disclaimer in a specific nation, then it suggests that the merchant has not targeted this country in Google Merchant Center. You can reach out to your retailer or online store admin for more details. Platforms and sellers are exclusively accountable for supporting shipping in regional markets. You can go to the platform or merchant website for updated details on their regional shipping support. You can also learn more about how merchants can edit nations of sale.

Channel eligibility to promote your own items

To promote your own products across YouTube, your channel needs to meet these minimum requirements:

As soon as you’ve verified that you fit the eligibility requirements, you can link your shop to switch on Shopping functions for your channel. If you do not satisfy the YPP or subscriber limit, you can evaluate these resources to help grow your channel.

Promote products from other brand names

YouTube Shopping Affiliate Program You can tag and promote items from other brands in your material. To tag items from other brand names in your material you must:

Fit the eligibility criteria.
Follow our tagging guidelines.
Tag products in your content.

Find out more about the affiliate program on YouTube.

Channel eligibility to promote items from other brands

To promote products from other brand names in your content, your channel should satisfy these minimum requirements:

You are in the YouTube Partner Program
You are based in the United States, South Korea, Indonesia, India, Thailand, or Vietnam.
Your channel has more than 10,000 customers.
Your channel is not a music channel, an Authorities Artist Channel, or connected with music partners. Music partners may consist of music labels, suppliers, publishers, or VEVO. Your channel audience isn’t set as Made for Kids, and your channel does not have a substantial variety of videos set as Made for Kids.
Your channel does not have any active Community Guideline strikes

Shopping efficiency and earnings

Products from your connected stores

You can view the high level efficiency of your tagged items in the Shopping section of YouTube Studio, or with broadened reports in YouTube Analytics. For detailed and updated income details, go to the website of your merch platform or merchant. As a suggestion, all payments for the sale of merch and products are paid through your merch merchant or platform. YouTube and AdSense are not included.

Products from other brand names

You can use expanded reports in YouTube Analytics to determine engagement with your tagged products and discover how much of your traffic comes from product pages.

Policies

Products from your connected stores

Your main merch retailer or platform (not Google) is responsible for all elements of merch sales including, however not limited to:

Merchandising
Warehousing
Order fulfillment
Refunds
Customer support
Stock management
Developer or artist payment

Information sharing in between sellers or platforms and Google

Information connecting to merchandise sales and check outs will be shared in between retailers and Google for product improvements and to provide you relevant analytics. For instance, we may share data that we receive from your merchant on overall month-to-month merchandise sales in your YouTube Studio. We may likewise use this data to evaluate whether new functions help drive more sales for your channel. Retailers get data connecting to traffic coming from YouTube Shopping features for their analytics.

Your merchant’s handling and usage of Shopping information will be governed by their own conditions including their privacy policy. Google’s handling and use of such Shopping data will be governed by our Personal privacy Policy. Make certain that you read and understand these policies.

Products from other brand names

When you include products from other brands, any transactions and activities on the merchant site are governed by the merchants’ terms and conditions, including their privacy policies. The retailer will figure out the final cost and relevant fees and taxes. The retailer will manage the entire order, including:

Satisfying the order
Shipping
Payment
Support (including returns and refunds)

For any issues or concerns associated with the order, including returns, and refunds, audiences can get in touch with the retailer.

Channel exclusive item listings

Qualified merchants can share item listings exclusively with specific YouTube channels from inside their Google Merchant Center accounts or in the dedicated circulation within the Cafe24 platform. Merchants can do so by suggesting as part of their listing feeds which channels’ handle a particular product listing must be unique to. By using this feature, merchants verify that those items or product promotions are exclusive to a specific YouTube channel and are not readily available on other sales channels or to other YouTube developers. These listings are marked as exclusive to that channel for the duration of the listing and are highlighted to viewers if they are discounted and/or time-limited. Special listings go through the merchant’s terms and conditions, including their privacy policies. The merchant figures out and is responsible for the last price and conditions of purchase.

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