# Beyond The Buzz: What AI Can Really Do For Item

- Link: https://tectonicsmediapublications.com/beyond-the-buzz-what-ai-can-really-do-for-item/
- Published: 2025-11-02T20:59:29+00:00
- Author: News Team

AI tools are enhancing quick, but it’s still unclear how they fit into a genuine
product style workflow. Nikita Samutin strolls through 4 core phases– from analytics
and ideation to prototyping and visual design– to reveal where AI fits and where
it doesn’t, highlighted with real-world examples.  [Source](https://smashingmagazine.com/2025/08/beyond-hype-what-ai-can-do-product-design/)

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